Who is Rhett?

Born in Charleston, South Carolina to Australian parents, I was moving across the world before I really understood what that meant. By seven, I was living in Buenos Aires, learning Spanish in a local school and figuring out how to adapt quickly in unfamiliar places.

That experience shaped a lot of how I work today. I’m comfortable with ambiguity, quick to find patterns, and rarely intimidated by not having the answer straight away.

I like jumping in, figuring it out fast, and finding the thing that makes everything click.

Since then, I’ve traveled to more than 40 countries.

I’ve learned how to read a room, find common ground, solve problems on the fly and stay curious when things feel unfamiliar. The world sharpened my instincts. Strategy gave them focus.

Advertising gave me the first place to apply that way of thinking. I started by obsessing over why certain ideas worked and others didn’t, then turned that curiosity into a career across brand strategy, social, experiential, culture and integrated marketing.

By 22, I was already taking on responsibilities well beyond my title, stepping into strategy leadership when my team changed and becoming the researcher, presenter, pitch lead and problem solver because the work needed someone to own it.

Since then, I’ve worked across leading agencies and global brands, building strategies for companies including Xbox, L’Oréal, Qantas, and Ferrari. I’ve helped shape campaigns, win pitches, develop platforms and turn complex business problems into ideas people can actually get behind.

Then I took a year out.

I’d worked full-time through university, the pandemic and into my mid-twenties. I wanted to make space for something different, so I bought a one-way ticket and spent the year traveling, learning and resetting.

It gave me perspective, sharpened my independence and reminded me how much I value curiosity, momentum and putting myself in situations where I have to grow.

Now I’m in New York, leading strategy at Momentum Worldwide and looking toward what comes next, bringing the same mix of creativity, curiosity and strategic thinking closer to technology, product and the businesses shaping what people do next.